On behalf of the Business Events Industry Aotearoa and Hawke’s Bay Tourism, I can’t wait to finally welcome you to this magnificent region and our third attempt to hold this conference. It’s our time to look at the horizon and Ignite the Future.

Our theme for the 2021 event was BEing BOLD, BRAVE and READY. The concepts behind the theme meant taking confident actions in the most trying of times, showing courage when it was easy to feel discouraged and being prepared for the next chapter, whatever that looked like. At the time, in the midst of what became a six-month shut down of our industry, this felt right.

But now there is a new, more optimistic feeling. The future is drawing closer and the purpose of the conference is to set it alight with energy and pace. Your involvement will be critical. We will have speakers develop the framework, but ultimately your input, your ideas and how you can apply the output back to your business will be critical. Day two promises to be intense but so, so rewarding.

Also, as a direct result of your feedback, we are introducing more networking with your peers and an opportunity for Hamish, Heather, and the Hawke’s Bay Tourism team to show off their stunning region with several activities on offer for you to experience. This is a great way to connect with others within the industry, and as we know, shared experiences create stronger bonds.

We recognise that some of you belong to more than one association, and there are choices of which conference to attend. We highly value your attendance with us, and we want to make this worthy of your investment in both time and conference fees. We can’t wait to see in the Hawke’s Bay.


  Lisa Hopkins
Chief Executive
Business Events Industry Aotearoa