Lisa joined BEIA in 2020 as Chief Executive and is responsible for the strategic direction, advocacy and promotion of the business events industry within New Zealand. She is also responsible to the membership to ensure they are well represented on both domestic and international platforms. A 25 year industry leader, Lisa has extensive knowledge of the business events community, specifically across Asia Pacific. Lisa led BCD Meetings & Events Asia Pacific, based in Singapore since 2011 before taking on an industry leadership role within the company in 2019, working with international hotel chains, tourism offices, airlines and Destination Management Companies. She was also directly responsible for BCD M&E APAC's partner offices in Malaysia, Indonesia, New Zealand, Philippines, Vietnam, Taiwan, South Korea, Japan and Thailand. With an established background in sales, operations and management of large-scale public sector and corporate events, Lisa has also worked for the Ministry of Foreign Affairs and Trade on APEC, as well as other global events organisations in New Zealand and overseas. Her experience in building mutually beneficial partnerships as well as relationship management is well established. Lisa also serves on the Asia Pacific Regional Advisory Board of PCMA.