The development of Pīata Mai was guided by an industry stakeholder group and shaped through extensive consultations, led by Susan Sawbridge of Daylight Ltd also former head of Major Events New Zealand. It is now under the stewardship of BEIA and aims to amplify the sector's positive impact on culture, society, the environment, and the economy through to 2035.
Bestowed by New Zealand Māori Tourism, the name Pīata Mai means ‘to shine bright,’ and symbolises the industry's readiness to excel domestically and globally, driven by its commitment to resilience and sustainability. It illuminates the critical role and contributions of business events to communities throughout New Zealand, which have also been bolstered by some of the world’s most modern purpose-built infrastructure.
The strategy emphasises storytelling about the sector's community impacts, its foundational values of people and place, and the economic and legacy benefits of business events.
The 10-year aims and immediate objectives of Pīata Mai include commissioning credible domestic and international spend data, ensuring 95 per cent of the sector has taken action to measure and reduce environmental impact, and supporting the development of an enduring and equitable funding system for the visitor economy.
Pīata Mai also aligns with the broader goals of Tourism 2050, a vision set out by Tourism Industry Aotearoa in 2023.
Feel free to read the Pīata Mai below or contact the BEIA team for further information.
Banquet 
Theatre 
Cabaret 
Cocktail 
Exhibition Space (sqm) 
Boardroom 
Classroom 
No. of Meeting Rooms