Tourism New Zealand’s Delegate Marketing Hub is celebrating one year of helping conference and event organisers promote their upcoming event in New Zealand.
The library of free marketing tools now features more than 200 assets, including videos, eDM headers and footers, social media tiles, postcards, factsheets, maps, sample itineraries, pre-written copy, and website design tips. White label promotional material can be downloaded and customised with the logo and information for a specific event.
Tourism New Zealand Global Manager Business Events Penelope Ryan says: “We’ve had excellent feedback from conference organisers who have been excited and thankful to find a suite of professional marketing material at their fingertips, ready to deploy.
“We know the opportunity to explore New Zealand plays an important part in enticing delegates to attend conferences hosted here. We want to make it easy for organisers to promote their event and New Zealand, to attract as many registrations as possible and ensure the success of their conference.”
The one-stop shop also offers a suite of Toolkits to support conference organisers. These offer advice, timelines, and strategies for the conference planning process. They include:
- Your Guide to the Conference Hosting Journey – a PCO-approved timeline of what to do when
- The Art of Maximising Attendance – a best practice guide for marketing your event
- Incorporating Māori Culture into your Conference – advice on how to authentically include Māori culture in your event, from content to experiences
- Sustainability Toolkit – of key considerations to reduce the footprint of your event
- Conference Impact Aotearoa – a new, easy-to-follow legacy framework to ensure your conference creates positive benefits
Posted by Jasmine Deacon on April 07, 2025
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