Southland is world famous. We're home to the spectacular natural area of Fiordland and some of New Zealand's most dramatic, awe-inspiring and iconic wilderness and rare wildlife.
Its always been like this. Māori drew on several hundred years of local know how and formed a unique bond with early Europeans, leading to the rapid growth of exports by both. We reckon there must be something in the water (and not just Bluff oysters).
Today, Murihiku Southland's economy is booming, bringing real opportunity and benefits to the entire region, from our smallest settlements to our largest city. But you don't have to be rich to enjoy our rich lifestyle. Anyone with the right attitude can create the future and freedom they've always wanted.
Our streets are safe, the quality of education high, and the cost of living low. Workdays have a before and after too, so you'll always find time to enjoy our wide-open spaces, eateries, thriving arts scene and world-class sports facilities.
Southlanders are surrounded and sustained by lush farmland, rich waters, bountiful coastlines, and abundant nature. We care deeply about the treasures in our backyard, and the Māori spirit of kaitiaki (guardianship) over them is something that anchors and unites us all.
We're a welcoming, generous lot. Down to earth, unapologetically proud, and focused on an exciting future. We could go on, but the long and short of it is the door's always open, the kettle's always on, and we can't wait to show you around.