Australian Office



The timing of the  two-way opening border has been critical - particularly with AU programmes confirmed in New Zealand from July 2021.  

Here in Australia, we have looked upon the ability for New Zealand to meet in person with envy.  Australian States manage their own borders, and this has been particularly challenging for the BE sector in Australia.   Companies, particularly corporates have been running state based hybrid event programmes due to the vulnerability of borders.  This is seeing reduced delegate numbers for business event programmes, but held more frequently.  

We will see very short lead times and more spurred decision-making versus longer planning.  Company retreats and incentives, bringing teams back together will be important for FY21/22. 

Our MEETINGS 2021 Hosted Buyer programme was launched late February and to date 80+ applications have been received with 95% registering the desire to participate in a pre/post familiarisation programme.  New Zealand will be the only off-shore destination that will be considered, particularly with no timeline on borders to other international destinations in the forseeable future.   I see greater opportunities for our regional destinations to have more profile as clients commence researching destination options, one-of-a-kind experiences and bespoke programmes.   There is motivation to include New Zealand in the proposal stage now that the bubble is in place. 

What are Australian MEETINGS applicants requesting? 
* Insight, knowledge and contacts
* What is new and what is open
* Wellness options
* An understanding of offerings
* The Australian decision-maker want's to be refreshed on the opportunities available within NZ as a BE destination

Tradeshow Activity       

MEETINGS 2021                                                             Auckland          02 - 03 June 2021 

Get Global 

        29 - 30 July 2021

Association Forum National Conference

Melbourne  6 - 7 September 2021
PCOA (Professional Conference Organisers)  Hobart   5 - 7 December 2021

AIME 2022 
     21 - 23 March 2022

    15 - 16 June 2022

Communication Activity BEIA AU Korero                                                                                      

Distribution                 February 
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Contact Us

Sharon Auld
General Manager, Australia
Mobile: +61 411 865 827
NZ Phone: +64 9 485 3146