Australian Office



The Australian market has an air of optimism with several opportunities received into the AU Office for late 2020 and early 2021, as companies resume or start planning.  The COVID-19 app launched in Australia has also received a high amount of coverage in the Business Events space with now 5.5 million downloads. To provide an understanding of the levels in Australia, the Government has introduced a Roadmap to COVIDSAFE Australia.  This will allow States and Territories to move through each Step based on local conditions.  All states are currently at Step 1 (as at 18 May), while Step 2 will be reviewed in two weeks.  The goal is to be at Step 3 by July which will allow Business Events to resume at 100 delegates.  

While being mindful of the current environment, our key focus has been connection and communication.  Eighty-nine AU Hosted Buyers were confirmed on the MEETINGS 2020 programme with fifty-five due to experience a pre/post familiarisation to one of six regions throughout New Zealand.

These AU decision-makers all had opportunities for between 2021-2025.  I have continued to engage with these clients via a survey and two personalised communication emails.  There will be changes with some buyers and their forward plans, however once we have a clear path, we can commence future discussions and re-engage on those opportunities for our members that were secured pre-March 2020.

Tradeshow Activity                                                                                  

PCOA - Professional Conference Organisers' Association

Hobart  6 - 8 December 2020 
AFNC - Association Forum National Conference

Brisbane   5 - 16 December  2020

AIME -Asia-Pacific Incentive Meeting Event

Melbourne  15 - 17 March 2021
Direct Sellers Conference


         20 - 22 June 2021

         2 -3 June 2021
        31 July 2021

Communication Activity BEIA AU Korero                                                                                      

Distribution                 August 
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Contact Us

Sharon Auld
General Manager, Australia
Mobile: +61 411 865 827
NZ Phone: +64 9 485 3146